B2B Lead Generation Services – ICP Research, Outbound, LinkedIn Ads, Cold Email & Appointment Setting

B2B Lead Generation Overview

B2B Leads That Power Your Sales Funnel

Begin your journey toward digital growth and enhanced visibility with our expert pay-per-lead services. These proven solutions strengthen your brand, expand reach, and build authority online. With trusted pay-per-lead execution, you gain measurable results, qualified leads, and a consistent presence so you can scale with confidence.

Revenue growth concept for B2B lead generation

Revenue Engine

Circular flow showing the three steps: Discover & Connect, Engage, and Convert

Three‑Step Revenue Engine

A tight, repeatable flow that moves prospects from discovery to engagement to conversion. As your pay‑per‑lead generation partner, we align marketing and sales to add qualified meetings and provable revenue.

  1. 1

    Discover & Connect

    Identify ICP accounts with intent signals, then open conversations through coordinated email and LinkedIn touchpoints.

  2. 2

    Engage

    Personalized value messages and helpful content nurture interest and establish solution fit.

  3. 3

    Convert

    Book qualified meetings, hand off cleanly to sales, and attribute pipeline with clarity.

Partners

Our Business Partners

Lifetime Value

From First Click To Lifetime Value

Our three-stage “Target → Nurture → Win” framework turns initial interest into closed deals, then grows each account into a long-term revenue partner.

  • Identify account groups, deploy intent-powered adsand funnel new visitors into gated content

  • Send drip campaigns, showcase studies, and social proof that elevate pain awareness and drive solution urgency.

  • Arrange demos, close valuable deals, then launch upsell motions to boost account revenue.

Three-stage funnel: Win, Nurture, Target

B2B Lead Framework

Our Framework For B2B Lead Generation

At Nafi & Co, we use a structured, data-first methodology to move prospects smoothly from first touch to booked meeting. Each step feeds the next, creating a feedback loop that keeps acquisition costs low and close-rates high.

Step 01
Clarify Goals &
KPIs
Step 02
Build the Ideal
Account List
Step 03
Launch Multi Channel
Outreach
Step 04
Qualify, Nurture and
Advance
Step 05
Track, Analyze and
Optimise

Start a Project

Ready to Create Your
Digital Legacy?

Join forces with Nafi & Co. to design, develop, and elevate digital experiences that don’t just stand out they lead. Let’s transform bold visions into real, measurable success.

Start Your Project

Tell us about your needs. Our team will reach out within one business day.